Software Development and continuous service improvement
Without software development and Continual Service improvement the services and software tend to -within a few years- become as old fashioned as a Mobira Cityman mobile phone from the late 80’s. Everybody remembers it, but nobody wants it. The pace, with which the technology changes, has increased in the past few years. Earlier there were estimations that there were tens of thousands of developers worldwide, now the estimation is now tens of millions.